What are the problems and needs which influence your work?
To continually improve is one of my main goals. You can always be better, despite sometimes having to force yourself to be satisfied with the outcome of a task at some stage.
What is it like to be a designer working in Västra Götaland?
The good thing is that you are able to get good support and help from those around you. My studio is part of an incubator, which creates a lot of opportunities and is also very cost effective. Sometimes though I do have to travel and explore to find inspiration as it can feel a little isolated; especially as Stockholm is still considered to be the creative force in Sweden.
More: www.josefinstrid.com
Text: Anna-Stina Linden Ivarsson
Photo: