Josefin Wiel Fredén

What are the problems and needs which influence your work?
I want to create something unique, which does not feel repetitive, in my pattern design. The focus with my work is to try and get rid of that static feeling that can easily appear in mass-produced designs. I try to use the hands and mind rather than the computer in my work.

What gives you inspiration?
I'm inspired by the structures of everyday life, the people, places and sounds; all of which feed my desire to create something unique and beautiful.

What is it like to be a designer working in Västra Götaland?
Västra Götaland is good when you work as a textile designer or pattern maker. There are many producers and companies here that you can get some great collaborations. The fashion scene here is also very vibrant yet without the media attention you might get somewhere like Stockholm.

More: www.josefinewielfreden.se

Text: Anna-Stina Linden Ivarsson