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Photographer: Jesper Anhede


Exhibition - Estrid Ericson

Estrid Ericson - the founder of Firma Svenskt Tenn

Visit the exhibition about Estrid Ericson, who is a 20th century design icon. She founded Firma Svenskt Tenn, an interior design company, which today is known world wide.


About the exhibition 

The exhibition shows Estrid´s upbringing in Hjo, and her early years setting up Firma Svenskt Tenn in Stockholm as well as her life-long collaboration with Josef Frank. You an view about 100 typical "Svenskt Tenn" items ranging from jewellery to furniture. 

  • The exhibition is free to visit.



About Estrid Ericson and her upbringing in Hjo 

She was born in Öregrund on 16 September 1894, but moved with her family to Hjo just a month after she was born. Stadskällaren no. 31 B was the address from which Estrid’s father, Adolf, started and ran the family business, the Hotell Royal.

In the hotel environment at “Rullan”, the popular name of the Hotell Royal, Estrid grew up with her family: her mother, father and three sisters, Elsa, Stina and Irma and her brothers Sven and Bele. She eventually started going to school in what is now the Kulturkvarteret, which houses the exhibition about her and Svenskt Tenn. She got her school leaving certificate here and later worked here for a term as a drawing teacher. However, in spring 1924, aged just 30, she inherited a small sum of money from her father. She used this as start-up capital for what would be her internationally famous interior design company. She left Hjo for Stockholm to found Firma Svenskt Tenn along with sculptor Nils Fougstedt. They opened their first shop that year on Smålandsgatan in the capital. Thanks to her business, and her ability to get to know the most renowned architects and artists of her time, Estrid helped lay the foundations of modern Swedish design.

Estrid Ericson, Josef Frank and Accidentism

“I started Svenskt Tenn naively and rather impractically. I was dependent on the good tastes of an uncertain tomorrow.” This is what Estrid wrote some years after starting Svenskt Tenn. In 1934, 10 years after founding the company, she took on Austrian architect and designer Josef Frank, leading to one of the most successful collaborations in design history, a collaboration that would lead to a timeless interior style known as “Accidentism”. It became an international style that went on to outlive them both.

Hjo’s memorial to Estrid

Estrid Ericson died in 1981, and is buried in Hjo together with her husband, Sigfrid. You can visit her memorial on Hamngatan, outside the hotel once run by her family (there are now several private residences in the Hotell Royal building). 


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Pedagogien Culture Quarter

Welcome to the Pedagogien Culture Quarter. An exciting meeting place for all ages where you can visit the library, tourist information, and exhibitions. Here, you'll also find a cinema as well as party, concert, and conference venues - all under one roof.

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Contact information

Kulturkvarteret Pedagogien

Bangatan 1 B

54433 Hjo

Phone: +46 503 352 55

E-mail: visithjo@hjo.se

Website: kulturkvarterethjo.se