The journey begins in Horred at Ekelunds Linneväveri. As one of Sweden’s oldest family businesses, you can follow the production process and feel the quality of their classic weaves. It is a warm and authentic start to your textile journey.
Afterwards, the trip continues towards Mark for an afternoon filled with shopping. Here you will find Skroten Textil, a paradise for anyone seeking unique fabrics at great prices. Don’t miss Kinnagarn for inspiration for your next knitting project, or the Kasthall Factory Shop, where world-leading rugs and carpets are created. It is an inspiring environment where the material truly takes centre stage.
We recommend spending the night at Lydde Gård. This is a former merchant manor ('förläggargård') that has been carefully renovated, allowing you to sleep surrounded by textile history with all the modern comforts.
Day 2: Industrial memories and fashion excursions
Start the day the best way possible with breakfast at the bakery in Fritsla. Once you are fed and ready, Fritsla Tyglager awaits—a shop famous for its enormous selection and personal service. It is the kind of place where you can lose yourself among the rolls of fabric and find that perfect something extra.
The journey continues to Rydals Museum. Here, you will encounter Sweden’s oldest preserved spinning mill in a setting that is both powerful and beautiful. After soaking up the atmosphere, a lunch at the adjacent Rydals Herrgård is a perfect choice.
In the afternoon, head towards Bollebygd for a dose of fashion shopping. There is an exciting mix of boutiques here, such as Danex, Modebruket, and Trendmakeriet. For those seeking yarn, there is Nedergårdens Garn, and for the younger members of the family, Krumelur is a must-stop. It is a day that showcases the sheer breadth of Sjuhärad’s textile offering.
In Borås, there are several great options for the night. We recommend Quality Hotel Grand or Hotell Borås for their central locations and excellent, personal service.
A visit to the Textile Museum of Sweden (Textilmuseet) is a must. It features world-class exhibitions as well as the shop På Skrå and the museum’s own second-hand section. If you have planned your visit in advance, you should book a tour of the Smart Textiles Showroom. Here, you can experience the future of the textile industry and see innovations that are truly staggering.
Before your 77 hours are up, we recommend one last detour to Textil i Od. This is an incredibly cosy boutique selling both fashion and interior decor in a unique setting. In Od, you will also find a well-known book café, Crea Diem and several small shops that make the end of your journey both peaceful and memorable.
